STAR: Situation, Task, Action, Result

Job networking is about selling yourself, but it can be hard to do that without sounding like a salesman. No wonder so many people dread networking! One way to show (rather than tell) people how great you are is to have a few STAR stories ready to use. This approach is an easy way to tell a concise story that lets your talents and achievements speak for themselves.

Here is one example:

Situation: The customer services division of your company was losing customers and had falling revenues and a conflict-ridden team.

Task: Stem the loss of customers, improve customer service, restructure the team, and develop new products.

Actions: You held onto key accounts, resolved the conflict, rebuilt team morale, and increased the visibility and positive reputation of the department.

Results: Increased revenues (figures), a high-performing customer service team, innovative products (examples) and happy customers.

 

A STAR story should take no more than five minutes to tell and should include enough detail to pique your contact’s interest without overwhelming him or her.

 

Reproduced from JobWeb (www.jobweb.com) with permission of the National Association of Colleges and Employers, copyright holder.