STAR: Situation, Task, Action, Result

Job networking is about selling yourself, but it can be hard to do that without sounding like a salesman. No wonder so many people dread networking! One way to show (rather than tell) people how great you are is to have a few STAR stories ready to use. This approach is an easy way to tell a concise story that lets your talents and achievements speak for themselves.

Here is one example:

Situation: The customer services division of your company was losing customers and had falling revenues and a conflict-ridden team.

Task: Stem the loss of customers, improve customer service, restructure the team, and develop new products.

Actions: You held onto key accounts, resolved the conflict, rebuilt team morale, and increased the visibility and positive reputation of the department.

Results: Increased revenues (figures), a high-performing customer service team, innovative products (examples) and happy customers.


A STAR story should take no more than five minutes to tell and should include enough detail to pique your contact’s interest without overwhelming him or her.


Reproduced from JobWeb ( with permission of the National Association of Colleges and Employers, copyright holder.