LinkedIn

ConnectStart working on your LinkedIn profile as soon as possible—do not wait until your senior year. Many employers, including HR staff, are encouraged to find recruits on LinkedIn. You can reach out to them as well in order to connect with someone on the inside of an organization with whom you would like to learn more about and be employed. Attract attention and network with professionals in your career field. Follow this link to see a quick overview of the sections on a profile and what you should be including.

Create an informative LinkedIn profile

  • List full name
    • First and last name in order
    • Use regular capitalization rules
  • Complete all sections and keep them updated
  • Use regular capitalization rules, as well as correct spelling and grammar

Display a professional photo

Photos with friends, bathroom mirror photos, silly faces, photos with significant other, etc. are not professional.LinkedInPhotos

Show your education

  • List your college degree, even if you have not graduated yet
  • Include your month and year of graduation (Example: Junior Graphic Design major with plans to graduate May 2016)

Develop a professional summary statement

  • Write the summary statement in third-person, starting with your full name and using your name throughout the summary to boost your appearance in Google searches conducted by potential employers
  • Include the URL of your ePortfolio, which should include your polished resume
    Take advantage of Career Services’ Express Resume Advising Service by emailing Career Services your resume as a Word document
  • Refer to LinkedIn’s examples of exemplary summary statements

Showcase your work

  • If you have a blog, have had written work published online, or have an online portfolio of your creative work, include the URL on your LinkedIn profile in the Publications section
  • Take advantage of LinkedIn’s visual portfolio feature which allows users to upload visuals, such as presentations, photos, and videos
  • Use the Projects section to add descriptions of projects associated with a current or previous job or degree/course experience. You can also include the names of any other team members

Connect with people you know

  • Start connecting with people you know and reaching out to others in your industry
  • When requesting to connect with someone you do not know, personalize the request message to communicate why you would like to connect

Connect with professional groups

  • Follow discussions within groups related to your field of interest
  • Get involved in discussions that you feel qualified to participate in

Collect diverse recommendations

  • Request recommendations from academic advisors, teachers, co-workers and former employers
  • Offer to write a recommendation in return

Claim your unique LinkedIn URL

  • Under the Profile tab, select Edit Profile
  • Scroll down the page until you reach Public Profile; then select Edit next to your existing URL
  • Establish a professional sounding URL
  • In the Update This Address section, type the customized portion in the box next to the base “www.linkedin.com/in” portion

Search job opportunities

  • Select “Find Jobs” under the “Jobs” tab of go to www.linkedin.com/jobs/ to see employment or internship opportunities selected for you by LinkedIn or to search specific positions posted on LinkedIn
  • Apply for opportunities directly through LinkedIn
  • Join professional groups and connect with others in your industry who may be able to give you advice, job leads, or help you network with potential employers

“I began using LinkedIn my sophomore year of college after seeing a recruiter using it. LinkedIn gave me a competitive edge because it is set up similar to a resume. Users can fill in their profile with work experiences, areas of expertise, degrees, professional certifications, and other accomplishments. You even have the option of uploading your resume. LinkedIn is a professional rather than a social networking site, so it is a great place to connect with business professionals and with potential recruiters.”—Recent Graduate

Helpful Articles

“5 Ways to Make the Most of LinkedIn”

“The Do’s and Don’ts of Adding Your Resume to LinkedIn”

“Your LinkedIn Playbook”

“Relationships Across Companies Matter”

“Follow Companies on LinkedIn”

“How Students Can Optimize LinkedIn to Land a Job”